Alia started to receive requests to make branded T-Shirts. Once this was launched, the Wild Lace community loved it and began requesting different clothing items, which turned into a full range. Jeans were always a goal of Wild Lace, as Australia doesn't have enough Australian designed jeans and American riding jeans became too expensive. After two years, Wild Lace have perfected their jeans through samples and have had great success with them ever since.